'Phygital' = Physical + Digital. This is a cashier-less store. You take a product, scan its QR code on your phone, it goes to your app cart. Payment is automatic on exit (like Amazon Go). The lobby here is a welcome zone with a huge screen showing products of the day and a reception desk not for payment but for help desk (app assistance, returns). This is frictionless experience without queues.
Cashier-Free Technology
On entry, you scan an entry QR code (or use Face ID). Cameras and weight sensors track what you take from shelves. On exit — automatic card charge. No cashiers. The reception desk is only for edge cases: if the system erred or you need consultation. This is tech retail without friction.
Online-Offline Sync
Unified Cart
In the morning you added items to cart on the website. In the afternoon you entered the physical store — that cart is already there on your smartphone. You can add offline items or remove unnecessary ones. Payment is unified. Home delivery or instant pickup. This is omnichannel without borders.
Help-Desk Reception
The entrance consultant doesn't sell but helps. They teach how to use the app (especially to seniors), resolve disputes (if the system charged an extra item), and process returns. This is a service center, not a checkout zone. Focus is on client experience, not transaction.